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Just Enough AI

Practical lessons from building products with (and for) AI

Everyone has heard that AI can “help” them in some way. But clear answers about how (and what to actually do with it) are hard to find. This book is a collection of the lessons, experiments, and misadventures from our year of wrangling AI tools.

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Just Enough AI Book

The We Built a Thing newsletter has uncovered a few wise nuggets on AI and product development. As we experimented and shared what we were learning, we spoke with partners, clients, and other agencies. Everyone had questions, but clear answers about how AI could help were hard to find. A Thing We Built got us to this final physical-digital Book.

This book seeks to answer a different question: what is enough? Just Enough AI is about finding the sweet spot—using AI in ways that validate crucial assumptions with users, without over-testing, and threading the business case needle between aesthetics, cost, and timeline.

Want to see some of the prototypes we mention? Click into newsletter to see examples.